Danone, the global leader in baby nutrition, has appointed brand design agency LFH to review and redesign part of its Aptamil Baby & Infant Formula milk brand. The appointment follows a three-way pitch against other European agencies.

James Haden, Senior Brand Manager for Aptamil says, “LFH had the strategic insight and creativity that we were looking for to help us successfully build the sub category of the Aptamil brand.  As an agency grounded in international work, they are the perfect match for us.”

LFH will undertake a strategic review and redesign of a key area of the range, followed by the creation of global brand guidelines.

Steve Irvine, Creative Director at LFH says, “This is a significant win for us against some strong competition. The Aptamil brand is a key part of Danone’s portfolio and we are delighted to be helping them build a profitable future.”