Following the success of the Greek-style yogurt Oykos, launched by Danone UK last spring, the company is rolling out another new range called Danio.
Evian has launched a new campaign targeting exceptionally consumers from Paris and its suburbs. The premium quality water brand offers people a new online delivery service. The centerpiece is a new digital device in shape of a fridge magnet that makes it possible to order water delivery by pushing a single button.
In late fall each year starting 2009, Danone’s carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design collaborations with fashion geniuses, Badoit started its New Year series as a tribute to the festive season. This began as a student project—in 2009, the brand challenged students of Fine Arts in Paris and the National School of Decorative Arts to create the festive bottle design, and this evolved into a tradition of releasing new bottles by professional designers ahead of Christmas.
At all times and under any circumstances, people will buy products while the world exists—we don’t talk about utopian societies, of course. With this, the only question here is what people’s attitudes to purchasing will be, which countries will start consuming more and which will switch to saving more.
The Dannon Company, Inc. yesterday, April 25, announced the launch of a new campaign to help Californians Live Your Active Culture, to support and motivate families stateswide to enjoy a balanced diet and find fun, physically active ways to bring everyone together. The campaign, which will be in full swing beginning in May, consists of five key components: encouraging families to take a pledge to make healthy food choices and include physical activity; a partnership with soccer legend Mia Hamm; a partnership with and donation to the California State Parks Foundation (CSPF); a Dannon mobile tour; and an ongoing, interactive program that provides families with support and rewards for making healthy choices.