Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the hilarious Evian Roller Baby video, which became the most popular clip online, by launching a new interactive promotion today, April 19. Now, the pure water brand is encouraging its fans from all around the globe to partake in creating the longest music video ever.
Danone
Danone, the global leader in baby nutrition is launching newly designed packaging for its Aptamil Growing Up milk brand. The design has been created by international agency LFH which won the work following a three-way competitive pitch in November 2009. The new packs will begin appearing on supermarket shelves at the start of 2011.
For the second consecutive year, Badoit, the Danone France carbonated water brand, has collaborated with students of École nationale supérieure des Arts Décoratifs to develop a new limited edition line of the festive Christmas bottle. Following the «Avec Badoit, l’Art s’invite à table!» (With Badit, Art Invites Itself to the Table») slogan, this fall 40 participants came up with their concepts of the Badoit Green (Vert) and Badoit Red (Rouge) bottles to be on sale during the upcoming Noël season.
Almost a year has passed since the young stars of the popular Evian‘s roller baby viral video rose to the top of YouTube charts in late 2009, and now they are back. The skates have come off, their bodies are plastered on t-shirts worn by the likes of Maria Sharapova and, this time, they’re on a mission.
Evian is coming back with its tees featuring babies’ bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project, launched earlier this year, the French water brand is inviting its fans to join a great photo session, slated for July 24, and become a part of the ‘juvenile’ movement.