Following the news about Nike+FuelStation just launched in London, we found out another FuelBand project created by Nike in collaboration with Dazed Digital magazine and Los Angeles-based music producer Nosaj Thing and FAIR, LA, the west-coast design and technology collective led by Julia Tsao. The partnership has resulted in the FIELD, a film that fuses technology, human movement and music.
digital campaign
Mountain Dew continues its partnership with musician Lil Wayne as part of its DEWeezy campaign. The company has also partnered with action sports youth development agency STOKED to launch www.deweezy.com, a hub for fans where they can learn more about the project and help to bring the next DEW/Lil Wayne commercial to life.
It’s nearly impossible to create a better beer formula, but creative minds can offer new approaches to take the beer drinking process to the next level. As part of its Ideas Brewery project, HEINEKEN is challenging innovators from all around the globe to think and offer some new draught beer experiences. It is the second Open Innovation Challenge within the project (in April, when the Ideas Brewery was founded, the company called beer fans to create the innovative packaging for beer), and the beer maker wants contestants to use all their talent and technological solutions from other fields, the entertainment and gaming industries to name a few, to develop a truly stunning experience.
A few months after the announcement it’s developing e-sound for its cars, Audi has presented a new format of automotive retail, Audi City, which opened in London close to Piccadilly Circus. The store keeps in pace with time and technology and offers visitors the entire Audi model line-up digitally. This is how the brand allows consumers to view all its products in a compact space.
Nissan Australia invites consumers to see what their life might be life if they bought a new Nissan car. The brand has launched a lovely online promotion dubbed ‘FlashForward‘, which focuses on a consumer, not a car—first, the brand helps, determine which model suits you the best, and only after that tells how it can make your life brighter.
Intel is taking visualizing of the social media presence to the next level. Following the launch of the ‘Museum of Me’ project and the ‘Your Digital Life’ app, the tech giant sings a song about you. Intel Me The Musical brings your timeline to life and allows you to “re-experience your life like never before.”
The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.
For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.