To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM programme. Targeting existing MINI customers and fans, it will offer their followers the chance to wave from a specially designed MINI ‘Royal Balcony’.
digital campaign
Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the sentiment of your tweets and produces an appropriate sound bite suggesting different styles and instruments. Created mini soundclips can be shared in social media.
McDonald’s continues the total revamp of its restaurants globally. In the UK, the company has already transformed its venues and menu options and has just launched a web site to demonstrate consumers ‘behind the scenes’ at the chain, including information on food-sourcing, its environmental contribution and charitable activities.
Sony is giving Australians a great opportunity to make use of bad photos they’ve taken during the holidays. The brand has launched a new advertising campaign dubbed ‘No More Bad Photos’ to promote its Cyber-shot HX20, which encourages people across the country to upload their bad stills for a chance to go on the holiday again and re-experience all the exiting moments worth capturing.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
This month we are welcoming some new additions to the Pearlfisher studio gallery space in London: a beautiful old letterpress (courtesy of the brilliant Mr Kelvyn Smith http://www.letterpress-workshop.com/) and a revolutionary three-dimensional printer. From opposite ends of the same discipline, these two machines led us to think about a new movement in design that is uniting previously detached points of the same spectrum.