Pandora, the leading personalized radio service, The Recording Academy, and PepsiCo, Inc. announced a multi-layered campaign that will harness and capture the excitement around the 54th Annual GRAMMY Awards, which takes place on Sunday, February 12, 2012. As the premier sponsor of GRAMMY-related content on Pandora, Pepsi is giving fans access to GRAMMY-nominated artist content with a GRAMMY mixtape, artist video series and, for the first time, GRAMMY genre stations.

To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and share Guinness, the popular beer brand launches a festive ‘two colored’ push in the UK. The campaign, which is running under the strapline ‘Celebrate this Christmas with a Guinness’, is built on the idea that this white season the clack colour (which refers to the iconic black pint of Guinness) is a perfect fit for the festive occasion.

It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it doesn’t mean that he is worn out and hasn’t got anything special for his dear fans this Christmas season. Now, Isaiah Mustafa has become Old Spice MANta Claus and is going to make everyone on the globe happy these days by sending presents to all 7 billion people. You say it’s impossible? Watch the earlier videos of the campaign and you’ll change your mind—this man can do everything. Really.