Pringles launched a new digital campaign in Buenos Aires, Argentina. With the concept ‘Organise a Party Right Now’, communication agencies Grey, G2 and Fahrenheit 451 have together created an action called ‘Pringles Home Party’ for markets in the region. 12 international DJs were invited to compose a set of 12 exclusive tracks, with general production by Jimmy Van M, the world electronic scene star with over 15 years of experience.
digital campaign
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
Volkswagen Singapore has launched a campaign centred on its philosophy of environmental conservation. ‘Think Blue.’ is a global initiative from Volkswagen and is focused on encouraging eco-friendly behaviour by making it fun. In Singapore, Tribal DDB has together with Volkswagen, created a year-long campaign that will be rolled out in phases.
On June 16, Intel launched ‘The Escape,’ an immersive, interactive thriller which allows its YouTube audience to take part in the adventure. Combination of interactive game and social networking on Facebook are the key features of the unprecedented advertising film, which is a part of the Intel’s global ‘Visual Life’ campaign. This is the way Intel introduces the visual benefits of the 2nd Generation Core processors.
Today’s unconventional solutions in visual art often become tomorrow’s fashion trends—emerging talents with their avant-garde thinking and unpredicted approaches to unleashing creativity are one of the biggest treasures for the world of fashion. Knowing that, Louis Vuitton teamed up with a dozen of aspiring artists to provide young geniuses from across the city with an opportunity to demonstrate what they can and learn more about the contemporary art at the awesome website called REcreative.