Today Facebook has announced it is introducing a new function that will be available to all users: an ability to tag brands on photos just the same users they tag other people.
digital campaign
YouTube has included about 3,000 new movie titles into its video rental database amid the growing popularity of mobile devices and Internet-connected TVs, Los Angeles Times reports. The newly-added movies were produced by major Hollywood studios. Though no information has been provided on the names of the studios, according to LA reporter, this list may include Sony Pictures Entertainment, Warner Bros.,Universal Pictures and many more.
Škoda has kicked off a new integrative promotion in the UK , which is revolving around solving mysteries. The auto brand, which promoted its Fabia model with great ‘Cake’ and ‘Made of Meaner Stuff’ commercials by Fallon last year, teamed up with the agency again to launch the ‘Škoda Puzzle’ campaign as part of its TV sponsorship of the US Crime Drama on Channel 5.
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon—a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, launched on www.axedirtcathlon.com.
After winning in almost every segment of online business and activities, including Internet search, online advertising, email, Google is eyeing success in the areas that are somewhat unexplored for the company. According to businessinsider.co.uk, «Google’s new CEO Larry Page is all about winning in social, tying every Googler’s bonus to the success of the company’s social strategy.»
Some cars are the speediest, some are the most reliable, and the new Volkswagen’s Polo GTI launched by is the most musical model ever—at least, in advertising. The auto manufacturer teamed up with Tribal DDB Singapore to launch a digital campaign featuring Singapore’s top beat boxer, Dharni, and is inviting consumers to take up a challenge for a chance to win the ultimate prize, a weekend drive with the new Polo GTI.
Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream’s six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.