Nike teamed up with Wieden+Kennedy to develop (and launch) another project, which unites people and helps promote the idea of urban running across the planet. On January 4, the brand kicked off an Ekiden relay race (ancient Japanese sport), which is designed to engage as many runners as possible within two months (the initiative closes up on February 28).
digital campaign
Sony goes on impressing public with bold and creative initiatives, focused on the same theme ‘Make.Believe,’ which also serves as the brand’s slogan. The brand teamed up with the Paris-based agency RAPP to develop a new project, which was designed to highlight the possibilities of the compact digital Sony Cyber-shot DSC-HX5V camera. The creative team launched a project entitled ‘Panoramic Story’ to feature bright and stunning stills in a new engaging way.
Diageo’s Johnnie Walker launched a massive advertising campaign in China revolving around the ‘Keep walking’ motto. The new promotional push dubbed ‘Yulu’ (or ‘Words of a Journey’), the brand’s largest ever effort of this kind on the market, sees 12 Chinese pioneers—including an artist, a real estate businessman, a fashion designer and a blogger—representing different areas of business and art and telling their inspirational life stories.
Diesel promotes its new underwear collection with super (‘stupid’) power. The brand, which did it big with its extravagant, but still very appealing ‘Be Stupid’ campaign last year, is going on doing crazy things with a serious face. Recently, it presented its Spring/Summer 2011 collection under the espionage theme (heavily employed by filmmakers and graphic story authors forty years ago), and now continues with another trend, which was popular in the 70-ies. Diesel created new bizarre characters with double-meaning names or just to present the flamboyant underwear in the Fresh & Bright Superheroes campaign.
Toyota is teaching web users an English grammar lesson and promotes its new Prius line at the same time. The automaker decided to leave all the technical talks behind and focus on debates revolving around making its name plural (now, since there will be more models in the range, this question should be resolved once and for ever). To gear up discussion, the brand commissioned the Saatchi & Saatchi agency to create something really catchy—and the creative team develop a nice video in a children educational song’s tone.
Nike loves innovation, both in technology and design fields, and is always here to engage its fans in creating something completely fresh. The brand, which has been allowing its consumers to customize their sportswear for quite a long time within its NikeID project, is about to continue to the new level by launching the iDNation, which is described as “a community for creative individuals to get inspired, customize, and make some fans.”
Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its www.audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.
On January 6, Apple® opened the Mac® App Store℠ with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.