For Super Bowl XLVII, Coca-Cola is launching “a game in the game.” The soft drinks giant, which won the hearts of the US audience with its 2012 Polar Bowl (one of the most talked about campaigns of the event), this year decided to focus on the spirit of rivalry and chase. The brand has launched a multimedia campaign, which engages fans with a 60-second spot titled «Mirage» and a dedicated website, allowing to vote and decide which 30-second spot will launch right after the game, slated for February 3.
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Twitter has launched its Oscars Index to help the audience track the buzz and social conversation about this year’s nominees. The dedicated hub, launched by the micro-blogging service on the www.oscars.twitter.com platform, features colourful dynamic line graphs related to the 2013 Oscar nominees in six major categories. The graphs are based on the overall conversation referring to Academy Award Nominees on Twitter these days. “The Twitter Oscars Index reflects the ebb and flow of the movie-related conversations throughout the awards season, showing how positively fans are commenting on nominees on Twitter,” says the company on its official blog.
For U by Kotex, the women’s health has never been taboo and it has been openly discussed it in its promotions for years. Now, the brand is launching its frankest advertising campaign dubbed “Generation Know” to spread awareness about the facts about the V-word and educate female audience (and men, too) about feminine care through a conversation on GenerationKnow.com, a sort of social network dedicated to vaginal health.
Google has tapped well-known animated characters from the Wallace and Gromit series to promote its Google+ Hangouts feature this holiday season. The new campaign launched by Google and Aardman Animations, the creators of the animated duo, demonstrates that the service helps “get your family together during the holidays, even if you can’t all be in the same place.”
Diesel mixed magic and psychology this season to help a group of young guys and girls reveal their true Christmas morning feelings they used to experience when they were little kids. The brand launched the Magic of Christmas promotion on its website, where it has posted three videos starring young Diesel fans who were hypnotized to act just like they were 5 years old. Believe it or not, all the reactions in the videos are real, Diesel says.