Digital meets physical in a range of new products by Evernote and Moleskine. The two companies, which released a collaborative notebook in 2012, have come together again to create a product, Evernote Business Notebook, that would mimic the analog notebook in the real world, allowing customers to share handwritten meeting notes just like they do within the Evernote service.
Leveraging the success of its 2012’s Australian Chrome experiment, Google how launches a full-scale platform allowing people to construct Lego buildings in any spot of the planet. The Build with Chrome simulator now lets Lego fans create original 3D-graphic buildings in the digital space on any space captured by Google Maps.
To celebrate the 50th anniversary of its 911 model, Porsche is presenting a nice musical promotion that uses cars as musical scale syllables. Each of the seven cars, including the vintage and modern versions, are revving their engines to produce seven notes. Each car is “responsible” for one of the tones, depending on the model’s generation—from “c” for the oldest (1963-1973) through “h” for the latest (2011-2013).
To promote the new 2014 Lexus IS sport sedan, the brand is rolling out an interactive microsite “The Amazing Mix” that enables users to play with the content and create short custom videos using a keyboard. Visitors to the site (U.S. 18+ residents) who submit their unique compilations of sound and visual effects, have a chance to win prizes from Lexus.
Toyota USA previews a new social shopping app, Toyota Collaborator, that will allow potential buyers of the cars to learn more about the vehicles, customize them without visiting a dealership and even go on a virtual test-drive with friends online. The application, which was developed by Saatchi & Saatchi LA in collaboration with Google and Joystick Interactive, was introduced as a prototype at the Google I/O event.