Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
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Google has developed a new wonderful Chrome Experiment that allows users to improve their English spelling skills. The new digital project, Spell Up, merges the technologies of speech recognition, the Web Speech API, with educational approach to let people from across the globe dive into the world of English sounds and letters.
Digital meets physical in a range of new products by Evernote and Moleskine. The two companies, which released a collaborative notebook in 2012, have come together again to create a product, Evernote Business Notebook, that would mimic the analog notebook in the real world, allowing customers to share handwritten meeting notes just like they do within the Evernote service.
Leveraging the success of its 2012’s Australian Chrome experiment, Google how launches a full-scale platform allowing people to construct Lego buildings in any spot of the planet. The Build with Chrome simulator now lets Lego fans create original 3D-graphic buildings in the digital space on any space captured by Google Maps.
To celebrate the 50th anniversary of its 911 model, Porsche is presenting a nice musical promotion that uses cars as musical scale syllables. Each of the seven cars, including the vintage and modern versions, are revving their engines to produce seven notes. Each car is “responsible” for one of the tones, depending on the model’s generation—from “c” for the oldest (1963-1973) through “h” for the latest (2011-2013).