Since mobile ad revenues are on the rise now, Google is developing a new tool, “Full Value of Mobile,” designed to help marketers understand the full picture of mobile’s correlation with both off- and online sales, as well as measure its ROI accurately.
digital
Google unveils its latest Chrome Experiment that gives any online destination a gaming touch. With World Wide Maze, any website in the Chrome browser can be turned into a 3D pinball maze, which pops-up on the screen of a desktop or a laptop. To navigate a virtual ball through the maze, one is asked to use a mobile device that works as a controller.
Google is planning to provide British news publishers with an opportunity to increase their online revenues. Last month, the company launched the Digital Publishing Innovation Fund in France, and now it is set to introduce a similar project to the UK. These perspectives were outlined by Google’s Executive Chairman Eric Schmidt during his recent interview at the Big Tent Activate Summit in New Delhi, India.
Google has launched a new project Art, Copy & Code, which aims to infuse advertisement of global brands with the latest digital technology. The new effort comes as a follow-up to the last year’s successful initiative Project Re: Brief that recreated some of the most iconic advertising campaigns of such brands as Volkswagen, Burberry and adidas, with innovative tech tools.
Running and working out in a gym are traditional ways to exercise, but sometimes life wants us to be more creative finding ways to burn calories. Nike launched its innovative Nike+ FuelBand over a year ago to help athletes from all around the globe to keep track of their daily physical performance. To celebrate the 1st anniversary of the device, Nike collaborated with a team of artists, coaches and other original thinkers to create a digital art NikeFuel Zine, celebrating “the breadth of physical activity.”
In early February, General Electric invited American creators to share their groundbreaking ideas with the world in celebration of National Inventor’s Day that coincided with the greatest U.S. inventor, Thomas Edison’s, birthday on February 11. The company teamed up with the BuzzFeed website and launched a social-media campaign #IWantToInvent on Twitter to collected revolutionary ideas submitted by public.
As part of the project, GE released a plethora of blueprints with the user-generated concepts.
Facebook wants to make its platform as developer-friendly as possible. The social media giant launches Developers Live, a Facebook app, which provides valuable curated content (tutorials, live and recorded speaking sessions and other visual educational pieces) and also helps them keep up to date on the latest Facebook news. The new hub targets mobile and game app developers as well as website managers and publishers, who will learn how to make a better content for the web and how to use the platform to maximize their profits.
Google continues to share some magic and fairy-tale spirit with unparalleled online experience. Following the launch of Cirque du Soleil “Movi.Kanti.Revo” project, the tech giant unveils its latest Chrome Experiment, which its tied to the upcoming release of Disney’s Oz The Great and Powerful. This project, created in collaboration with Disney and UNIT9, opens a door into the world of the new story, which is inspired by The Wonderful Wizard of Oz, and enables users from all around the globe to explore a dusty Kansas circus as well as the magic land, which is full of miracles and unexpected twists.