We’ve compiled the list of 9 latest works by some leading UK (and US) design agencies released over the past two weeks.
Ahead of the upcoming London 2012 Olympics and the Queen’s Diamond Jubilee, britishness has become one of the biggest trends on the market. Keeping up with this tendency, Molson Coors-owned Carling has launched the ‘Brilliantly British. Brilliantly Refreshing’ campaign, which is ramping up ahead of a momentous summer for the UK.
Having been set 8 years ago in London by our today’s interviewee Nick Dormon, Echo is made up of an eclectic mix of people, backgrounds, insights and experience which best matches the challenges faced by brand-owners — there isn’t a one size fits all approach. Echo’s fresh, but intelligent approach combined with uncompromised values influenced the likes of Unilever and Molson Coors to choose Echo as their creative partner on some significant and long-term projects.
In the interview to Popsop Nick shares his insight on the importance of graphics and structural design as one entity, explains why ‘madness, magic and meaning’ are the core Echo’s values, and argues on the shift from designing for stand-out to meaningful branding.
Cobra Beer, traditional Indian beer brand, is launching a full brand redesign this month to emphasise both Cobra’s premium positioning and world beer credentials, whilst retaining its heritage. The redesign includes an updated Cobra brand identity and new primary and secondary packaging designed by brand and product design consultancy Echo.