Seems like beverage industry is booming with new promotional ideas. While Pepsi and 7Up are luring customers with nostalgic campaigns, Coca-Cola decided to go green. The newly-introduced ‘Give it Back’ initiative from the brand aims to encourage distributors serve for the purpose of conserving the environment.
ecology
Ahead of 139th Arbor Day, this year it’s celebrated on April 29, Timberland has launched an app, encouraging people to discover their ‘inner tree’ by taking a quiz, Hortiscope, on the brand’s Facebook page. The brand has conducted a survey dedicated to the upcoming 139th national Arbor Day (this) to find out the real attitude to trees. The findings show that across the U.S. only 12% of respondents (over 1,000 people) celebrate the date, while 98% say that tree planting activities are really important for the country.
The Timberland Company has long recognized the importance of community greening, hosting Earth Day community service events for 13 consecutive years. This year, Timberland will continue this deep commitment through a global push to complete 130 community greening and revitalization projects in over 25 countries.