Red Bull Brazil is in the process of search for young talents to participate in the company’s Trainee Program 2012.
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On July 7, Red Bull started a 72-hour building competition within its project Red Bull Creation. 16 teams from across the country came together for three days of innovation with the city as their playground. Red Bull Creation brought together country’s most creative minds, showcasing their ingenuity with one team came out on top.
In pursuit of the young male American consumer, Red Bull has turned from must-drink into must-read. The brand announced it is about to start publishing a new monthly lifestyle magazine for 18- to 34-year-old male audience in the U.S., The Red Bulletin. The June issue will be available later this week, USA Today reports.
As announced in autumn 2010, Sampaio Moreira building which is the oldest sky-scraper in Sao Paolo, became the inspiration and residency to two groups of young artists working in different genres of the modern day art. They revitalized the building with their works ranging from painting to sculpture, installations and movies and turned it into a Red Bull House of Art. Now, the third group of artists is ready to unveil their work done within the walls of the oldest skyscraper in Sao Paolo. The names of the participants of the latest collaboration include Ana Silver, Bruno Storni, Felipe Bittencourt, Gustavo Ferro, Renato Pera and Theo Craven.
Britvic Soft Drinks has expanded its portfolio by introducing PepsiCo’s SoBe Pure Rush energy drink to the UK market. SoBe Pure Rush has been redesigned by independent integrated design and branding agency Blue Marlin for its UK launch. SoBe stands for South Beach, but it would be easy to assume it meant “so beautiful” thanks to its stunning new packaging.
This March, Las Vegas and South Padre Island, TX will be the destination for music lovers during spring break as Red Bull Soundclash presents two unprecedented live music showcases featuring first-time ever match ups between Cee Lo Green and the Ting Tings in Las Vegas on March 12, and Snoop Dogg and Ghostland Observatory on South Padre Island, Texas on March 17.