Red Bull, known for its deep connection with contemporary music, is launching an accelerator Red Bull Amplifier created to aspire musicians. The programme is open to the EU residents and doesn’t involve any financial support for the participants—rather, they get an access to the Red Bull’s global audience on social media channels and the brand’s properties. The brand handles this project in collaboration with incubator innovation consultancy Sidekick Studios.

The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.

Mountain Dew is launching a new product, Kickstart, reported to «give a nice portion of energy in the morning». The new carbonated drink, which combines the proper amount of caffeine and five percent of real juice, is a rival of traditional energizers, a morning cup of coffee and a glass of juice. It comes in two varieties, Orange Citrus and Fruit Punch—each of only 80-calories per 16 oz. can,—for consumers to choose the flavor which fits their breakfast best. The new product targets male millennials, and this demographic is reflected in the promotion efforts. 

Red Bull examines the Internet’s influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries, which will be streaming from January 30 through March 6 exclusively at The episodes star a bunch of experts, who explain how the deep integration of web has changed the contemporary music culture and continues to introduce new game-changing approaches, platforms, technologies, which rocket the industry to the next level.

Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts. The energy drink is rolling out its initiative dubbed Red Bull Curates: The Canvas Cooler Project in the USA, inviting emerging artists from various backgrounds (and working in different media) to display their art pieces and meet art dealers at the SCOPE Miami fair during Art Basel, an international contemporary art show, in December.

Red Bull helps promote Jessie Ware‘s debut album Devotion with a touch of an outdoor interactivity. The energy drinks brand, which is well-known for hosting extreme sports festivals and various music events, has revealed a hilarious way to spread the world about new product, a music album. For the project, Red Bull collaborated with Studio Moross—they have created a billboard with dots, which were designed to be co-created by passers-by.

Coca-Cola’s Relentless Energy Drink brand has released its first commercial starring rapper Professor Green, who was announced its ambassador earlier this summer. The musician, who last year also became the face of PUMA, is an ideal match for the energy drink since he embodies the product’s bold and rebellious spirit and attitude, and this is reflected in the advert, which aired last week.