To celebrate its strong ties with urban culture, Red Bull has launched a collaborative digital project based on the concept of map Street View technology developed by Google, which has recently presented its new web-product dedicated to art venues around the world. While Google Art Project invites web users to explore galleries around the world, the Red Bull Art Street View takes them on a virtual journey along city blocks in a number of cities.

To celebrate the success of the Red Bull racing team at Formula 1 Championship, the producer of energy drink unveiled a new 473ml Champions Edition can featuring the portraits of two champion drivers of Red Bull team, Sebastian Vettel and Mark Webber. By displaying the portraits of the racing drivers on the limited edition cans, Red Bull plans to boost the sales of the drinks especially by targeting F1 fans.

Red Bull Wake of Fame marks the next generation of wakeboarding and wakeskating as it pushes the boundaries of the sport. At the legendary Ft. Lauderdale Aquatic Complex that is nestled just behind the International Swimming Hall of Fame (Florida, the USA), there are three pools that typically host world champion swimmers and divers but on December 3 it will transform into a “wake park” and become the newest playground for the industry’s top riders.

Red Bull asked Tracy Lee Stum, one of the most prominent 3D artists or our days and a Guinness record-breaker, to decorate the floor of Skate Park of Tampa for the parks upcoming 17th Annual Tampa Am skateboarding competition. The huge art work (15 meters wide and 2 meters high) was painted on the skating surface features two angry bulls (which are red, of course).

Red Bull commissioned 12 young Brazilian artists to add creative touch to one of the oldest skyscrapers in the country’s capital. The aspiring talents are transforming the space into Red Bull House of Art during two months— they were demonstrating their talents from September 12 till October 13 (that’s the first term) and are going to come back on November 3 to continue their work through December 18 (that’s the second one).

Energy drinks with a super healthy touch—that’s what the world is waiting for and what US consumers are about to receive in just a couple of months. Nestlé USA, part of Nestlé, S.A., once of the largest beverage companies in the world, and Jamba Juice Company, a popular brand of health life-style drinks and smoothies, are going to enter the US market of energy beverages with a new collaborative product. On October 5, the two producers announced their intention to sign a partnership for the development and launch of an RTD energy drinks line set to arrive in the US market in the beginning of the next year.

Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.