To celebrate its strong ties with urban culture, Red Bull has launched a collaborative digital project based on the concept of map Street View technology developed by Google, which has recently presented its new web-product dedicated to art venues around the world. While Google Art Project invites web users to explore galleries around the world, the Red Bull Art Street View takes them on a virtual journey along city blocks in a number of cities.
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Red Bull asked Tracy Lee Stum, one of the most prominent 3D artists or our days and a Guinness record-breaker, to decorate the floor of Skate Park of Tampa for the parks upcoming 17th Annual Tampa Am skateboarding competition. The huge art work (15 meters wide and 2 meters high) was painted on the skating surface features two angry bulls (which are red, of course).
Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.