The crisps brand Walkers is finalizing its UK campaign «Do Us a Flavour», launched earlier this January, to select one winning crowdsourced flavour among six finalists.
experiential marketing
Drink Up, a U.S. nationwide initiative encouraging Americans to drink more water, has now stepped into a «gamification» phase. The campaign, launched in September 2013 by the non-profit The Partnership for a Healthier America (PHA), has involved two New York ad agencies —Y&R and VML—to develop a .. talking fountain that activates when a drinker’s lips touch the water.