Although the event took place in September last year, Audi Canada and Toronto-based advertising agency Zulu Alpha Kilo have just revealed the results of their collaboration on an impressive experiential campaign for Audi quattro.
experiential marketing
Wrigley’s Skittles invites its fans to create a holiday ad on the dedicated page, using all range of filmmaking tools. The brand known for its hilarious and weird “rainbow”-themed spots is offerings its consumers a splendid opportunity to make a DIY spot online and then share it with friends. After touching, sweating, tasting, etc. the rainbow, the brand now encourages its fans to create the rainbow in their own advert.
HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, «60+Generation,» through its creative hub, IdeasBrewery.com, where it accepts themed submissions in all formats, from photos and videos to written stories. The winning entries will become part of a 60+ documentary movie.
Following a record-breaking space jump earlier this month, Red Bull is getting ready for another high-flying extreme sports event — the weirdest-ever airshow Red Bull Flugtag, which the brand has been holding since 1992. For the third year in a row, the event is to take place in Miami, USA, this Saturday, November 3, 2012.