Drink Up, a U.S. nationwide initiative encouraging Americans to drink more water, has now stepped into a «gamification» phase. The campaign, launched in September 2013 by the non-profit The Partnership for a Healthier America (PHA), has involved two New York ad agencies —Y&R and VML—to develop a .. talking fountain that activates when a drinker’s lips touch the water.

While Shanghai has been suffering from hazardous, record-breaking PM2.5 air pollution for the past couple of days, the local office of the creative agency Saatchi & Saatchi has decided to brighten up the situation and bring some sunshine to the streets of the city—creating an additional PR for its client Minute Maid.

Two big names in affordable fashion—the Biersdorf-owned skin care brand Nivea and the British fashion designer Giles Deacon—have teamed up for London Fashion Week to make the skin of young females «fashion-ready» with a limited-edition collection of 3 NIVEA Soft pots featuring signature «girly» designer’s illustrations.