Social networking is king in 2010. I realized the level of saturation online networking sites are achieving after I received a Facebook friend request from my 71-year-old mother earlier this year. In fact, Facebook has more than 500 million active visitors, and Twitter has exceeded 100 million. And while most of us use these sites for chatting with friends and sharing our latest ‘cute kid’ photos, the gap between screen and shelf is getting smaller by the minute.
From now on, Facebookers can share information on where they actually are at the moment with a set of special features called Facebook Places. With its help, the social media users, logged in on the site from their mobile phone, can post the information on their current location wherever they are right now to be able to meet some friends or just people with related interests, who are nearby right now.
For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.
Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.
Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.