Diet Coke is continuing the successful roll-out of its «Love It Light» campaign with the creation of a pan-European content hub on Facebook, the world’s most popular social networking site.
Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».
Yesterday, on May 11, Adidas launched a new advertising campaign dedicated to one of the most awaited sport events of the year, World Cup, and the launch of its new boot, the F50 adiZero, in Barcelona. The ad “Fast Vs Fast”, featuring David Villa, Lionel Messi and Zinedine Zidane, was unveiled on the Facebook page of the brand.