The footwear brand Umbro named the winners of its creative contest Speciali Competition and has already made boots with the artistic soles. There were over 10,000 submitted designs to be chosen from and the brand picked out the most incredible and bold ones. The jury of a team of footballers, designers and boot specialists selected only 15 winners from the creative avalanche. The contest deadline was October 1, 2009 and now we can enjoy the results.

Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.

Coca-Cola encouraged Facebookers to take part in creating a new addition to the Glaceau Vitaminwater portfolio. The flavour, components and the bottle design of the new drink, Connect, were chosen by Facebook users, who participated in the promotional campaign on the social network website. The new drink now has a tasty black cherry-lime flavour made with caffeine and 8 key nutricients.