Nike is impressing again. Just in time for the Olympics the brand has launched an inspirational spot “Chain”, showing the huge power of will which helps sportsmen hit the records, both official and personal. The spot is demonstrating the chain of athletes, Lance Armstrong, Maria Sharapova, Rampage Jackson, Oscar Pistorius and a six-year-old in China learning martial arts and many others are going beyond the possible to become champions, primarily for themselves.
This week, Milton Hershey School and The Hershey Company are celebrating Random Acts of Kindness Week by asking people everywhere to say Thank You for the little things people do for them. From February 15-21, go to www.thehersheylegacy.com to share a virtual Hershey’s bar and some Hershey’s Happiness with friends and family.
Burger King Britain is pushing its new Burger Kings 3-Cheese Angus with the help of a new commercial and a T-shirt creative project. At the microwebsite www.kingtastyshirts.com made specifically for the launch and on the Facebook fan-page you can become creative with designing new black King tees, and then buy or win them.
The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.
Jim Beam Bourbon, the world’s No. 1-selling Bourbon, kicks off «Salute Soldiers with the Spirit of America,» a program designed to welcome home the troops returning from tours of duty, support those still on duty overseas, and give service members and their friends memorable experiences throughout the year.
Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.
Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl.
The famous chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically get the chance of getting a prize — a pair of identical special edition 36-piece Godiva Valentine Day Ballotins, one for the winner and one for his or her dearest person.
AXE, the Unilever’s male bodycare brand, is well-known for its provocative campaigns, which are balancing on the edge of decency and always step into the risky zone with its below-the-belt humour. This time the brand doesn’t change the style and wants the men’s equipment to be always clean and smell nice. The new campaign seems to be a totally new level of commercials with sex innuendos.