A Shaded View on Fashion Film, the first-ever international festival of short films dedicated to fashion, style and beauty, is partnering with the jewelry and luxury goods brand Bulgari for 2014. The winning Bulgari-inspired entries will be shown during the grand event celebrating the company’s 130th anniversary.
As wearable technology further integrates into fashion, Intel is also tapping into smart clothing &apparel trend with its latest partnership with Barneys New York, the Council of Fashion Designers of America and Opening Ceremony. The tech powerhouse is teaming up with these representatives of the fashion world in a series of upcoming strategic collaborations.
Harvey Nichols, the UK’s upmarket department store, has launched a tongue-in-cheek campaign to inspire customers to spend less on Christmas gifts for others in order to save more money and buy pricy gifts for themselves. The effort taglined “Sorry I Spent It On Myself” is developed by adam&eveDDB—it includes a TV spot and a range of low-cost retail items with a self-indulgent explanation on the packaging.
Louis Vuitton explains the Art of Gifting in a new promotion designed to introduce the brand’s Holiday 2013 catalogue. Unlike the Art of Packing video series, the new effort is designed not to teach consumers some real practical skills, but just to showcase an adorable selection of new luxury goods, from iPhone cases and scarves to bags and ties.
LVMH is launching the LVMH Young Fashion Designer Prize, an international competition to discover and support the designers of tomorrow. The global luxury group will be offering a once-in-a-lifetime opportunity for young professionals in design—the winners will get guidance from fashion gurus and money to realize their full potential.
Hermès has taken its “Petit h” collection, which is focused on reusing and recycling industrial leftovers, to London. The project, presented at the brand’s store on 155 New Bond Street, introduces stylish items create from discarded materials and defective inventory. The exhibit is open from November 20 to December 7.