A highly controversial Louis Vuitton spot, produced by the U.K.’s Love Magazine and directed by James Lima, sheds some light at the life of ladies of the evening as they are waiting for their clients in the dark streets of Paris at night. Of course, the video serves not as a documentary but as an artistic approach to publicize the fashion giant’s latest collection. The film stars top models and includes footage from the brand’s Paris Fashion Week show.

The luxury watches brand Hublot is set to make its own contribution to the global water-saving movement that is being actively supported by many eco-minded fashion labels like Giorgio Armani, H&M and Levi’s to name a few. The brand has teamed up with the legendary electronic music band Depeche Mode to benefit the non-profit organization charity:water by raising funds to bring drinking water to the poorest countries.

Italian fashion giant Gucci has teamed with a roster of female celebrities to launch a new global campaign, Chime For Change, aiming to empower women across the globe. Beyoncé Knowles, Salma Hayek and Frida Giannini, Gucci’s creative director, have become the ambassadors of the new initiative, announced at the TEDxWomen luncheon yesterday, February 28. The effort is designed to inspire girls and women in different parts of the world to be bold, strong and enthusiastic about claiming their right for a better life.

Burberry has introduced another tech innovation to the world of fashion. To showcase the Burberry Prorsum Autumn/Winter 2013 collection, the brand has reportedly developed its own technology (although, referred to as RFID technology at the official website) to enable “Smart Personalisation” service to let tech-savvy fashionistas order custom-made bags and outerwear with engraved nameplates on them right from the catwalk. The service is available for two weeks until March 3.

Samsung, which has been taking on its rivals Apple and BlackBerry in its recent advertising campaigns, now switches to a friendlier way to promote its Galaxy Note II smartphone. The brand is collaborating with fashion designer Alexander Wang on “the industry’s first co-created print inspired by crowdsourced sketches and images,” created using the Samsung device. The new partnership has both a fashion and a philanthropic twist: the collectively created design will be featured on a limited-edition bag set to be launched in key select markets across the globe to raise money for the Art Start charity, which helps change lives of at-risk children through art.