The luxury watches brand Hublot is set to make its own contribution to the global water-saving movement that is being actively supported by many eco-minded fashion labels like Giorgio Armani, H&M and Levi’s to name a few. The brand has teamed up with the legendary electronic music band Depeche Mode to benefit the non-profit organization charity:water by raising funds to bring drinking water to the poorest countries.

For this aim, Hublot is launching 250 specially designed, numbered watches—the Limited Edition Big Bang Depeche Mode line, that will be donating a part of sales proceeds to charity:water.

Photo: Hublot x Depeche Mode “Big Bang” watch at teh launch event, www.hublot.com (click to enlarge)

Photo: Hublot x Depeche Mode “Big Bang” watch, www.hublot.com (click to enlarge)

The black micro-blasted ceramic watch “thoroughly embodies the aesthetic of Depeche Mode while at the same time symbolizing the art of fusion that is the hallmark of Hublot,” says the brand. It comes in the case of 44 mm with a Clous Pyramide decoration and the Depeche Mode and charity: water logos on the back. The Clous Pyramide motif is duplicated on the bracelet of the heat moulded calfskin strap.

The initiative builds on the success of the previous Depeche Mode and Hublot’s 2010 partnership, when they raised funds for the Teenage Cancer Trust. Three years ago, they arranged a benefit show at the Royal Albert Hall in London and also hosted an auction of 12 special boxed sets, each containing an exclusive kit from the band and a unique timepiece with the dial design inspired by Depeche Mode.

The price of the “Big Bang” watch is not officially announced yet, however, this project is believed to break the record of the previous collaboration between Hublot and Depeche Mode, which helped generate over $600,000 for the Teenage Cancer Trust.

The charitable initiative, announced in Berlin on March 18, will be backed by a global advertising campaign that coincides with Depeche Mode’s 2013 European Delta Machine tour, set to be running from May 4 through July 29. During the tour, Hublot will organize some special events for the customers at selected stores.