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Evian unveils “naturally playful” limited-edition bottle by KENZO

Two iconic French brands—evian and KENZO—have teamed up to create a water bottle embodying playful purity with mysterious spirit. 

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Posted on 09/29/2014 Design

H&M launches Concious denim collection and strikes partnership with ILO

The Swedish high street fashion retailer H&M continues it’s commitment to the greener and more socially responsible business model with the launch of environmentally friendly Concious denim collection and through partnership with International Labour Organization (ILO).

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Posted on 09/22/201409/22/2014 Sustainability

Dom Pérignon Metamorphosis by Iris van Herpen celebrates the spirit of transformation

The French champagne house Dom Pérignon has collaborated with the promising 30-year-old Dutch fashion designer Iris van Herpen on creation of the limited-edition package design for Dom Pérignon Vintage 2004, as well as on a rather whimsical art object called Cocoonase. 

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Posted on 09/08/201409/09/2014 Design

Salvatore Ferragamo celebrates the art of balance with its new exhibition

From now on until April 2015, the celebrated fashion brand Salvatore Ferragamo is inviting the world to visit its unique exhibition, Equilibrium, in Florence, the label’s hometown. The display is dedicated to the art of making perfect footwear for her, and focuses on walking, balance and shoes.

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Posted on 07/16/2014 Marketing

Kenzo steps into the hypnagogic universe inspired by David Lynch’s style

Kenzo has collaborated with Toilet Paper art magazine’s creative team for a new episode of the somewhat surreal advertising campaign for the fashion label’s FW 2014 collection of Men, Women, Kids and Accessories. The effort builds on the same somewhat eccentric, playful and vibrant approach that was used in the previous two installments.

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Posted on 07/11/2014 Advertising

Marc Jacobs selects 9 amateur “crowdsourced” models for the Fall/Winter collection

In spring, Marc Jacobs run a campaign searching for the fresh faces for its Fall/Winter 2014 collection’s campaign. Users were invited to submit their portraits using the #castmemarc hashtag on Instagram and Twitter. Now, the fashion label shares the results of its crowd-supported audition.

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Posted on 07/11/201407/11/2014 AdvertisingSocial Media

Fashion designer A. Sauvage creates an in-trousers charging spot for Nokia Lumia

Nokia unveils the freshest solution that turns charging on the go (literally) into a reality using wearable technology. The piece—charging trousers—was developed by British fashion designer A. Sauvage based on the new Nokia DC-50 wireless charging plate for Lumia smartphones.

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Posted on 06/30/2014 Technology

Fashion eyewear maker Luxottica to design frames for Google Glass

Google has gone into partnership with Luxottica Group, the Italian manufacturer of premium and sports eyewear, to design new fashionable eyeframes, extending the Google Glass’s Titanium Collection. 

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Posted on 03/26/2014 DesignTechnology

Hermès pays homage to the magic of metamorphosis in a slow-motion clip

French fashion mansion Hermès has extended its bold and vibrant Metamorphosis print campaign by adding an awesome slow-motion […]

Posted on 03/26/201403/26/2014 Advertising

The UpCouture tees make wearers maintain upright postures

Clothing can be significantly improved even without loading it with technology, just by a smart cut. This is proved by the UpCouture label that creates T-shirts that help people maintain a straight posture, simply by using denser material on the back of the piece.

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Posted on 01/14/201401/14/2014 Design

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