Heineken, an iconic international beer brand, launched sweepstakes and offers a one-of-a-kind prizes to the winners: a retro fridge, a flat-screen TV and a high-end chair. What makes those items special is not their price, but rather the fact all of them are decorated by the award-winning New-York based artist Jayson Atienza. Jayson has a signature painting style that consists of sophisticated water color and ink designs. This time his brush touched the items to communicate a part of the iconic brand identity and energy of Heineken to this household items that we see every day.
festivals and competitions
Coors Light is grabbing a piece of the Super Bowl XLV spotlight—and shining it on the fans. Beginning now and running through February 6 the official beer sponsor of the NFL and Super Bowl XLV is encouraging legal-drinking-age-consumers to ‘Snap, Send, Score’ for a chance to win unthinkable access to the biggest football game of the year and other great prizes.
Ten of the most talented culinary rising stars will face off in Napa, in early March, during the 9th annual ‘S.Pellegrino® Almost Famous Chef®’ competition. A lineup of world famous chefs will converge to judge and mentor the student chefs from all over the U.S. and Canada during the three-day battle.
Sony Ericsson has teamed up with MEC, Ignite Media Brands agencies and MTV’s Brand Solutions team to launch a search for best Australian bloggers, whose content will be later featured on subscription TV and a range of online destinations. The competition is now rolling out on the dedicated page www.sonyericsson.com/bloggersearch, which invites creative people with excellent writing skills to join the project for a chance to “feature in promo spots on MTV, be in with the chance to win some cash and cool gear from Sony Ericsson”—and become the members of the brand’s info center team.
The Amway Positivity Project highlighted everyday stories of positivity by encouraging U.S. residents to submit their own stories of positivity. Twenty-five semifinalists were chosen by a panel of five judges. The 10 entries that garnered the most votes online from the general public were named as finalists. Caitlin Boyle received the most votes and was named as the grand prize winner.
This summer, Cadbury, the official sponsor of the upcoming London Olympic and Paralympic Games 2012, announced a massive campaign entitled ‘Spots v Stripes’ for the UK to promote its involvements into the international sports event. Back then, the company launched a website dedicated to the promotion and announced that it would kick off both online and offline activities. As part of the national movement, the brand released 100 GPS-activated balls in the UK and encouraged participants of the campaign to help the balls travel across the country.
Adopting the idea employed by another player on the auto market, Honda Jazz, MINI Canada offers its fans to stuff all of their friends into just one vehicle. The brand is encouraging Facebook users to gather all their online buddies and see how many of them can fit into MINI Countryman model. The more people you manage to invite to get into the car, the higher is the chance of winning the vehicle.
Sony is encouraging Facebook users to participate in the company’s latest competition entitled ‘Profile Hero’ for a chance to win Sony NEX-5 camera or be awarded with the grand prize, a hilarious holiday of a lifetime in Rome. The participants are invited to share the most inspiring stills featuring the best moments of their lives by submitting their photos to five different categories.
New Balance, an American sports footwear manufacturer, teamed up with Counterkicks, the web-resource showcasing the news of footwear, to run a design contest aimed at finding the most innovative idea for an iconic and lightweight New Balance Sprint Spike shoes. Every pitch was evaluated by the panel of judges based on the following criteria: inspiration and story, innovation, and execution. This criterias were used by the judges (professionals from New Balance design team including Brett Golliff, JF Fullum, Kyle Strek) based on the criterias of evaluation for professional projects they normally use at work.