Fujifilm is asking Canadians to submit their extreme testing suggestions for a chance to see them put into action. No idea is too big or too daring—all suggestions will be considered and Fujifilm will pick the most adventurous to be brought to life in a video by Dr. Marvin and Cody, Fujifilm’s extreme testing crew.
festivals and competitions
On September 10, Puma announced a new, long-term partnership between Channel 4 BRITDOC Foundation and its Puma.Creative program, part of PUMA’s CSR division PUMAVision. The initiative, which includes Catalyst Awards and Impact Award, is designed to provide financial support, creative counsel and industry recognition to international documentary filmmakers whose creative storytelling highlights social justice, peace or environmental issues.
Nike proves it again that sport can make the world better. The company is launching the 2010 Homeless Word Cup in Brazil to give people without homes a great opportunity to become a part of a global sport community and bring positive changes into their lives. The huge street soccer tournament will be arranged on 19-26 September on a stadium with three pitches, which was constructed on Copacabana Beach in Rio de Janeiro.
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.
In its eighth year, The London Design Festival is firmly established as a major cultural and commercial event. Last year London hosted a rich mix of over 200 commissioned installations and exhibitions plus over 150 launches, private views and parties, cementing its reputation as the design capital of the world.
Nike is bringing together offline and online, selling and gaming, consumers and the Nike Air Max sneaker in its new and unconventional project, where shoes are levitating and racing without people in them. Seems quite unbelievable, but it’s true. The company unveiled one of the most hilarious marketing approaches ever, Nike Air Live Show, inviting consumers to take part in a sneaker competition at the Nike Store in Buenos Aires or online.
PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.
Stella Artois is challenging design students with a task to develop a range of the visual project related to the brand and its refined image. The new creative contest titled Design Competition 2010 Les Créateurs de Bbeauté, is running in one of the sections of the brand’s official website and is dedicated to the upcoming Stella Artois World Draught Masters, the global tournament of bartenders, to be held in London on October 28.