Burger King Corp. finished its Next Best MoveSM five-month, 41-city national tour, which provided non-professional athletes across the country with the opportunity to showcase their skills on the basketball court and highlight the impact they are making in their cities through community service.
festivals and competitions
Hyundai is continuing its «Uncensored» campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
Avon, one of the most social-oriented global cosmetic companies, is going to launch its music competition on December 1, 2010, and encourages both women and men to get ready for the global castings. The Avon Voices contest is the company’s first-ever global online singing talent search for women, and songwriting competition for women and men.
To kick off the summer fun, Coca-Cola US launched the Behind the Lens Youth Filmmaking Contest, a national online competition empowering 13-19 year-old amateur filmmakers to demonstrate their creativity. Within its Birthday Bash 15, one of the largest R&B and hip hop concerts in the South, Coca-Cola encouraged teens to showcase their filmmaking talents.
Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create the Next Ad” contest is to shoot a new promotional video in the same captivating style as the previous Durex spots to find the best words to communicate with the youth and convince them to make safer choices in their sex life.
This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men, which are sure to appreciate mud wrestling, hot massages and wake up calls from «friendly and flexible» girl staff with gorgeous bodies and deep sexy voices. The Lynx Lodge, which is defined as the «ultimate man-cation destination,» is going to become the most wanted place to spend time before Christmas in an only-male-friends company.
P&G‘s Future Friendly announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.