Kellogg Company announced a $250,000 donation to the American Red Cross to assist with earthquake relief efforts in Haiti. The contribution is being made by Kellogg’s Corporate Citizenship Fund, the charitable arm of Kellogg Company.
food
Heinz has commissioned Gilchrist, which is a part of the Sun Branding Solutions consultancy, with a task to handle the artwork as well as the reproduction for all its packaging materials. According to the new strategy plans, the agency will start collaboration with the Heinz design agencies in the UK and will monitor the creative activity, which involves creation of packaging for a wide range of goods, through the online graphic management tool.
The Axe brand has launched a new campaign in the Russian Internet aimed at young men who are not brave enough to ask girls for a phone number. With Axe they can feel completely free to come up to any lady and get her attention. The interactive project is located here, at phone.axeeffect.ru, where the consumers can find profile of 5 stunning young women and start a sweet conversation with any of them.
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and backgrounds with the help of PepsiThrowbackHub.com website.