Lynx (AXE) line of body sprays from Unilever has launched a new controversial campaign revolving around the ‘Be ready for the festive season’ tagline. The campaign of adult white angels was devised by London agency BBH.
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Pepsi has opened a nice on-line store where any on-line surfer and the brand’s fan can choose something from a wide selection various Pepsi-themed stuff and purchase it without leaving home. On the www.shop.pepsiusa.com anyone can shop for modern and vintage items with prints and graphics, and start (or expand) a red, white and blue collection.
Nespresso is introducing three new terrific Nespesso Variations 2009 of its great flavored capsules — Apricot, Gingerbread and Chestnut cream. The recently launched promotional campaign, which was developed to introduce the product, revolves around sweet memories. The brand has approached a young Australian director Ben Briand with an offer to create a video, which would express his version of sensory memory.
Grey Cup Halftime Show of Canadian Football League and Pepsi Max as its title sponsor have provided their fans with a great opportunity to participate in the great event’s programming and choose what songs will be on during it. The famous award-winning Canadian group Blue Rodeo played the list of the songs the visitors of the www.greycuphalftimeshow.ca website had chosen. The show was yesterday, on November 29, and the winning songs were announced by playing in the real time.