Even before the start of the 2010 IIHF World Junior Championship, Canadian hockey fans have reason to celebrate. Fans now have an official hockey cheer that will unite their collective spirit, enthusiasm and support for their national teams. Recognizing the lack of a unified hockey cheer, Pepsi began the movement to unify the voices of Hockey Canada’s fans, beginning with a competition to develop an official cheer.
Building on the movement’s growing momentum and the excitement of having a unifying hockey cheer, Pepsi is now also offering the first million hockey fans that join ‘Cheer Nation’ in support of the cheer, a once-in-a lifetime opportunity to have their name included in a display in the Hockey Hall of Fame alongside legendary memorabilia that captures some of the game’s greatest moments. Fans can register to join ‘Cheer Nation’ for their chance to appear in the Hockey Hall of Fame at www.pepsi.ca.
«As long-time supporters of Hockey Canada, Pepsi wanted to give Canadians a unified voice that encompassed their passion for Canada’s hockey teams,» said Dale Hooper, Vice President of Marketing for PepsiCo Beverages Canada. «It was equally important to us to acknowledge all the fans who will join ‘Cheer Nation’ and give them a truly exclusive opportunity — to have their name in the Hockey Hall of Fame alongside some of the sport’s greatest legends.»
