Frito-Lay is rolling out the new “Bold Flavor Experiment” in the U.S., inviting consumers to decide in a blind test, which flavor of three new Doritos Jacked tortilla chips is better. The three favors are launched in special “mystery” silver-colored minimalist packaging.
Frito-Lay
To launch the new line of authentic Mexican-style snacks Tostitos Cantina, the U.S. office of Hornall Anderson has created vibrant package design emphasizing Tostitos as a party-centric brand. The two “t”s and the dot in the “i” on the pack of Tostitos Cantina resemble two people dipping into a bowl, reinforcing the social nature of the brand.
Frito-Lay is about to launch a new line of its Cracker Jacks snacks, Cracker Jack’d, which will include a caffeinated variety called Power Bites. The new product has already generated much buzz among American health-advocacy activists, who are worried that the snacks with such an addictive stimulant might affect kids by making them too hyper. The new “energy” variety comes soon after two other products appeared in the Kraft Foods Group portfolio, the Mio drink flavoring enhancers and Jelly Belly’s “Extreme Sport Beans.”