Doritos Australia has eventually named the winner of its “Doritos Make an Ad, Make a Fortune” national contest, which started in May. For the second consecutive year, the brand in cooperation with the Sydney-based Clemenger BBDO agency was encouraging creative minds from all across the country to enter the competition and become rich by creating a funny 29-second ad about Doritos. This year’s winner, 21-year old Alex George, managed to win the heart of the judges and voters with his ‘Tasmanian’ commercial and received $30 as the prize for sharing a piece of his creativity with Australia.
Frito-Lay
PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.
Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund of the new campaign is £200,000 — Walkers will give out £1,000 on a weekly basis and a grand prize of £10,000 for each flavour’s top-voted entry.