Russian division of Frito-Lay (PepsiCo) teamed up with BBDO Moscow to launch a new ad for Lay’s Max Mega Bacon. «Maximum of flavor, maximum of emotions» — here’s the name of this new campaign which stresses brand’s new positioning and the intensive new flavor.

This 30-second TV-spot, titled «Rollercoaster», will be shown on the main Russian fedeeral TV-channels.

Media placement was executed by OMD Media Direction, a part of OMD MD|PHD.