London brand design agency d.studio together with PR company Bottle have created a fun spot highlighting a serious problem, bowel cancer—the second biggest cancer killer in the UK.
Warsaw-based Rip Curl Pro Store of sportive apparel has teamed up with Havas Worldwide Warsaw to enable visually impaired customers to see the color of their latest collection, which is all built around the vibrant shades. As part of the Color is for Everybody effort, the name of the color was printed in the Braille alphabet onto a special tag so that people, who can’t see, could read it with their fingers.
BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer. The video featuring grimaces of men as they are getting their genital hair waxed (the process itself is off the screen). The spot has been released as part of the campaign launched by Testicular Cancer Canada to drive more attention to male health.
Apple continues to harness the power of the iPad to improve life experiences. As part of the advertising campaign «Your Verse» launched across multiple platforms earlier this year, the tech powerhouse is releasing another story, Concussion Game Plan, that highlights the smart use of the tablet and iOS apps for medical purposes.
In fact, words can save lives. Not only the meaning of the words, but the typography as well. Haymarket’s creative director Paul Harpin collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort. As part of the effort they sell fonts with the proceeds going to Cancer Research UK and MacMillan Cancer Support.
Atkins UK, a weight-control and nutrition company, has launched a light-hearted animation campaign to dispel myths about the popular Atkins diet. The integrated agency 23red released a series of short simple videos based on hand-drawn illustrations that explain why the low carbs diet actually works for dieters.
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their «exes» gave them in the times of romance.