The Australian non-profit organization Cancer Council Victoria has approached the ad agency JWT Melbourne to develop a massive nationwide educational anti-smoking campaign that addresses the problem of «triggers» that make people smoke.
Australian bio-tech Starpharma is announcing a revolutionary condom that can dramatically reduce transmission of HIV virus as well as herpes and human papilloma virus. The new product that is to hit the shelves in Australia in the coming months, is coated with the special antiviral VivaGel that is said to kill 99.9 per cent of HIV along with decreasing the chance of pregnancy.
The team behind the free fitness tracking Human App, which motivates users to move at least 30 minutes during the day, has analyzed how people prefer to move around in their cities in different parts of the world. As part of the study, 7.5 million miles of activity—walking, running, cycling, and motorized transportation—were analyzed.
Samsung is taking its charitable initiatives to a new level by releasing four films narrating stories of two physically challenged kids, whose life was significantly improved thanks to the company’s donation. The support was provided to them as part of the “Dream and Hope to Youth” initiative, launched in China to provide more youth education and medical volunteering opportunities in the region.
Jamba Juice has teamed up with The DanceOn Network to encourage consumers across the USA to show their best dance moves for a chance to get awesome juicy prizes. The Blend in the Good competition is accepting videos in which consumers spread the ultimate dancing energy, blending various dance styles and moves.
U.S.-based technology startup Mark One has developed an innovative smart cup Vessyl that can detect the chemical content of the liquid poured into it. The company says, the device is designed to improve health control for athletes or anyone who wants to track the calories, sugar, sodium or fat intake in their drinks during the day.
Grey Group Singapore collaborated with the Singapore Association for the Deaf to create an app that helps deaf people “hear” the sounds of the world around them. The Android application titled “Hearing Aide” turns regular smartphones into devices that guide hearing-impaired people using various non-audible notifications.
VICE has teamed up with Saatchi & Saatchi Shanghai to launch an app that allows people to listen to music through headphones in the street and feel safe at the same time. The mobile app called Mutesic is a player that syncs with GPS to detect busy intersections and turns the music down as the user approaches them.