Atkins UK, a weight-control and nutrition company, has launched a light-hearted animation campaign to dispel myths about the popular Atkins diet. The integrated agency 23red released a series of short simple videos based on hand-drawn illustrations that explain why the low carbs diet actually works for dieters.
health and wellbeing
As part of its “Make love not war” campaign, Lynx is partnering with Australian Red Cross Blood Service to raise awareness of the blood donation among young man. The initiative is launched three months ahead of World Blood Donor Day on June 14 so that the man could have some time to take all courage and roll up their sleeves for the cause.
Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their «exes» gave them in the times of romance.
Commuting using public transport can now be virtually germproof thanks to the new prototype clothing and accessory line “Straphanger” developed by the innovation consulting firm Gravitytank. The items feature anti-bacterial elements that protect subway riders from the microbes and viruses that spread actively during the cold season.
Virgin Active is rolling out its ‘Live Happily Ever Active’ social media campaign, urging people to explore some new, non-traditional workout experiences every day. As part of this promotion, started on January 1, the brand has released a controversial spot dedicated to… clenching as an alternative fun way of burning extra calories.
While beer, one of men’s favorite drink, can’t contribute to prostate cancer treatment in a direct way, it still can help by raising money to fight it. Seven professionals from creative agency Karmarama teamed up to found private Two Fingers Brewing Co. to create Britain’s first-ever beer brand that donates 100 per cent of proceeds to help fight prostate cancer.