Heineken has revealed a new advertising campaign on the U.S. market for its Heineken Light. A series of spots, prints and digital billboards features people who enjoy their summer and beer. The campaign developed by Euro RSCG employs smart humor and teaches young generation old wisdoms.
Heineken
Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.