The Heineken beer brand has presented its ultimately new and stunningly great product specifically for the upcoming St. Valentine’s Day. The Gloss Beer, a perfect gift for girls, is made primarily for their boy-friends. Kiss and taste beer, what can be better?
The new gift by Heineken Italy makes happy both you and your gf, and you can enjoy the lips of your crash for hours (of course, in this case she needs to refresh her make-up). The campaign and the product’s concept were developed by the JWT agency, Milan. The mini-website www.ayswuvalentine.com provides you with funny holiday stuff, including personalized e-cards and the viral spot, created by the Fabbrica Viral group.
The extraordinary limited-edition product can be purchased exclusively at the Heineken Store at the price of € 4.90.