H&M is expected to launch a new stand-alone chain in 2013. There are not much details unveiled but the new brand will probably target wealthy audience, while H&M is mostly oriented on young middle-class customers.
H&M
H&M, the international retailer known for its collaborations with fashion labels (Versace, Lanvin, Marni to name a few) and celebrities, launched the David Beckham Bodywear for H&M collection in London on February 1. The new collection, which arrives in the retailer’s 1,800 stores in around 40 countries across the globe and online, was unveiled at H&M on Regent Street at a pop-up gentleman’s club, installed just for the occasion. The debut David’s bodywear collection developed by him for the retailer was announced in July 2011.
H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from January 13 to February 1 on the H&M Design Award website.
On the heels of launch of its hilarious collection developed in collaboration with Versace, H&M announces a new creative team-up with Italian fashion brand Marni and its founder and creative director Consuelo Castiglioni. The new collection will hit all the 260 chain’s stores across the globe and will be available online in early spring, on March 8, which is International Women’s Day, but the line will include both female and male items, and will also have a range of accessories such as jewelry, shoes, scarves and bags, all of which will encapsulate the iconic style of the Italian label, its creative vision and print-on-print vibe.
The Swedish apparel giant H&M announced its news. First, H&M has updated its 2011 Fall line. The new Conscious collection celebrates the theme of Swedish folklore. After commiting to the Greenpeace’s ‘Detox’ challenge, H&M emphasizes its usage of eco-friendly materials. Every item in the collection is made with more sustainable materials, from organic cotton or linen to recycled wool and organic hemp. The items have embroideries and also some exclusive home decor pieces.
After quite a long agitation from Greenpeace and its followers all around the world, H&M has agreed to publicize information about chemicals being released from its suppliers’ factories. The first round of information is due to be published by the end of 2012, and will include H&M’s key suppliers in China and other countries.