eBay continues its philanthropic activities, which included the launch of eBay Celebrity and various activities of its Giving Works platform. For this holiday season eBay has partnered with Toys for Tots to cheer kids in need and give people an innovative way to window shop for good.
holidays
Starbucks is officially kicking off its Christmas campaign by introducing the whole pack of festive offerings. Last week, the brand introduced its Cup Magic application, encouraging consumers in the U.S and Canada to animate the characters on Starbucks Christmas cups by pointing mobile devices on them. Now, the brand has launched the dedicated mini website merry.starbucks.com to help its consumers “make the season merrier with the ones they love”—in the online hub, one can learn more about the company’s winter offerings, get the link to the AR application for iPhone and iPad (it will be also available Android-powered devices soon), create an e-card and send it to family and friends via e-mail or Facebook.
Starbucks is bringing more fun to consumer experience this holiday season by launching its first major augmented reality smartphone app featuring five Starbucks Holiday characters from the brand’s red coffee cups, Christmas Blend bags, in-store and more. This app, developed by Blast Radius, will be launched on November 15—it comes as a hilarious addition to the range of Starbucks’ applications, which includes the mobile payment and Card e-gift apps. It will allow consumers to play with the animated characters (they perform somersault and jumps when get tapped on) and win a prize for activating all of them (so far, the brand doesn’t unveil what exactly it will be).
International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their private label packaging, advertising and point of sale materials, including a holiday guide/brochure and supporting website.
With Christmas arriving in less than two months, brands which are associated with this holiday most have a great opportunity to come on the forefront of promotional activity in winter. Beer is not likely to be the symbol of Christmas and doesn’t relate to it in any way, but Stella Artois does. The history of Anheuser-Busch InBev‘s lager brand roots deeply in this holiday (Stella means star in Latin, for the iconic Christmas star), and that’s why Stella Artois always have something in stock to surprise its fans for Christmas, from digital eco-cards to divine advertising. Just like Starbucks did in early 2011 celebrating Chinese New Year, Stella is releasing an exclusive eight-track holiday EP dubbed Under The Holiday Star to contribute to the festive spirit all across the globe.