During the coming Superbowl XLV TV broadcast on Sunday, February 06, Hyundai plans to arrange a ‘a group therapy session’ for the 100 mln of US TV viewers and advertise its newly-unveiled models through hypnosis and deprogramming.
Hyundai
Beginning of a new year is the time for global companies to introduce or at least announce new changes in their business tactics. Starbucks has changed its logo and declared its commitment to get out of the circle, and Hyundai is unveiling its new motto. The database of the brand’s slogans now welcomes a newcomer, ‘New Thinking. New Possibilities,’ which comes as part of the auto maker’s new brand concept, ‘Modern Premium.’
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
Hyundai Hope on Wheels, a partnership of more than 800 Hyundai dealers across the U.S. and Hyundai Motor America, marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in «Hope Grants.»
Hyundai is continuing its «Uncensored» campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
Being a proud sponsor of The World Cup since 1999, Hyundai is introducing its own version of the grand tournament. The car manufacturer collaborated with the MC Saatchi London agency, the production company Rogue Films and director Phil Churchward to develop a series of spots featuring Hyundai vehicles playing football. The new project comes as a nice addition to the bigger and gorgeous ad campaign launched earlier.