IKEA is contributing to the children’s education in poor regions by locking off a beneficiary toy sales initiative, rolling out from November 1 to December 24. The company will donate 1 euro to UNICEF and Save the Children to support previously launched educational programs for kids as well as start new ones in disadvantaged areas all around the world.
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IKEA UK is moving from kittens to kitchens—soon after the launch of its feline TV-ad, the global furniture and household goods retailer has released a gorgeous commercial based on Jona Lewie’s 1980-hit “You’ll Always Find Me In The Kitchen At Parties” refreshed by a promising UK group Man Like Me and remixed by producer Arthur Baker as the soundtrack of the advert. The new spot is all about kitchens of all kinds and styles, which are good for various parties, no matter how extravagant they might be.
IKEA, the global furniture and household wares retailer, teamed up with Swedish photographer Carl Kleiner to create a series of photos to feature the new baking book «Hembakat är Bäst» (Homemade Is Best) presented by the company. Unlike other sets of recipes, which are usually illustrated by already cooked meals, the new edition is unveiling the world of ingredients, which are playing ‘the leading role’ in the stills.
IKEA USA announced the launch of The Life Improvement Project, a program designed to educate, inspire and empower people to improve their lives, as well as the lives of others in their community. The national program consists of a range of contests and activities, giving IKEA employees the opportunity to get further engaged in local community initiatives.
IKEA Canada is celebrating 60 years of the IKEA Catalogue by asking Canadians to “Capture” their favourite page from the 2011 IKEA Catalogue. Launching this week, the catalogue campaign also introduces the home furnishings retailer into the social media world with the launch of a Canadian Twitter (@IKEA_Canada) and Facebook page. A new iPhone app where IKEA customers will be able to view the new catalogue from their iPhone or iPad is also scheduled to launch in the coming weeks.