Mercedes has created an inventive and attention-capturing video that features an invisible car. It’s a part of a new advertising campaign that promotes F-CELL hydrogen-powered cars. Such cars produce zero emissions and protect the environment.
innovations
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Those who’ve been around the block a few times, readily admit that for any industry to remain vibrant, it needs to bring in new talent. It’s what refreshes the gene pool, and without it, progress eventually stalls. Past experience also tells us that it’s when an industry is facing its toughest challenges that it needs to refresh its gene pool the most—no new-bloods, no refreshment.