AT&T Will Roll out the Digital Life System to Help People Conserve Energy at Their Homes

AT&T has announced that starting this year it would help consumers reduce their environmental footprints.

Nike+ Introduces the New Basketball and Training Experiences

Along with the introduction of innovative products for elite athletes, Nike has unveiled Nike+ Basketball and Nike+ Training—experiences connecting digitally enabled footwear with interactive mobile applications.

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Nokia Boosts Socializing within the Company

Nokia has rolled out big screens in the company’s social spaces at HQs all over the world to help employees sharing social news and data. It’s called Agora or ‘the Social Visualizer’ as it visually represents internal and user-generated content, as well as social media metrics.

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Have-a-go New-bloods

The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London

Those who’ve been around the block a few times, readily admit that for any industry to remain vibrant, it needs to bring in new talent. It’s what refreshes the gene pool, and without it, progress eventually stalls. Past experience also tells us that it’s when an industry is facing its toughest challenges that it needs to refresh its gene pool the most—no new-bloods, no refreshment.

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Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions

Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.

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Top Trendsetters of 2011 in the Global Brands Community

With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what innovations captured consumers’ attention over the past 12 months. Some of the new projects and products appeared within the trends, which emerged earlier, and some of them are truly innovative and ambitions and pave the way for something completely unseen and unpredicted by average minds.

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General Mills’ G-WIN Digital Seeking for Innovative Digital Ideas

General Mills has expanded its General Mills Worldwide Innovation Network (G-WIN), an open innovation program with the launch of G-WIN Digital. G-WIN Digital is a platform seeking for new partners who have digital marketing technologies focusing on video, social, mobile and gaming.

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Toyota Fun-Vii Challenges the Automobile World with an Interactive Concept

Toyota claims to be one of the most innovative automakers in the world presenting the Fun-Vii, which stands for ‘vehicle interactive internet.’ The new concept car has a bodyshell made of touch-screen panels that makes it possible for the driver to change the pattern on display. By touching the panels, a driver can also connect the car to the dealership’s website for a check-up.

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Nike Has Introduced the SPARQ Sensory Performance System

Nike, a brand that never stops supporting athletes in various categories including skateboarding, running and basketball with films and initiatives, has introduced a new innovative product called SPARQ Sensory Performance (SSP), which is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance.

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Google X Lab Preparing Tech Surprizes

Google’s secret laboratory that has been under discussion for a long time is leaking information. The clandestine experiments such as development of helper robots and Internet-enabled refrigerators as well as space elevators are being conducted in a lab that really exists and is called Google X.

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