The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist Hyperquake

My relationship with my eye cream is over.

I loved my eye cream; I used it faithfully for years, every morning and night. But those days are history; I am breaking up with my brand. To paraphrase a country superstar’s current hit song, my brand and I “are never, ever getting back together.” Why?  This brand just isn’t working for me anymore. I’ve changed; it hasn’t.