Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedency to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is 8.4% record increase over 2012, Interbrand reports.

The article is co-written by Jamey Wagner, Executive Creative Director, and Will Kladakis, Account Leader for Interbrand Cincinnati

Louisville Slugger® is the most recognized brand in baseball. Over 60 percent of Major League Baseball (MLB) players swing a Slugger, including Derek Jeter, Josh Hamilton and Evan Longoria in the American League and Buster Posey, Joey Votto and David Wright in the National League.